Posts about Marketing Organisation & Strategy

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  1.    Benchmark: Global Marketing Organisation Transformation
    Organisation & structure

    Benchmark: Global Marketing Organisation Transformation

    WFA member benchmark exploring global marketing organisation transformation

    Read more about "Benchmark: Global Marketing Organisation Transformation"
  2.    Knowledge Spotlight: In-housing 101

    Knowledge Spotlight: In-housing 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: In-housing 101"
  3.    Knowledge Spotlight: Sponsorship Operations 101

    Knowledge Spotlight: Sponsorship Operations 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Sponsorship Operations 101"
  4.    Benchmark: Sustainability Capability
    Marketing capabilities

    Benchmark: Sustainability Capability

    WFA member benchmark on industry best practices for building capability specifically around sustainability topics

    Read more about "Benchmark: Sustainability Capability"
  5.    CMO Forum APAC meeting overview (September 2024)

    CMO Forum APAC meeting overview (September 2024)

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

    Read more about "CMO Forum APAC meeting overview (September 2024)"
  6.    Knowledge Spotlight: Effective pitch
    Marketing capabilitiesMarketing operations

    Knowledge Spotlight: Effective pitch

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Effective pitch"
  7.    Knowledge spotlight: AI-augmented skills
    CreativityAI

    Knowledge spotlight: AI-augmented skills

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: AI-augmented skills"
  8.    Knowledge Spotlight: Meta’s vision for AI
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Meta’s vision for AI

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Meta’s vision for AI"
  9.    Knowledge Spotlight: Leveraging Meta’s performance toolkit
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Leveraging Meta’s performance toolkit

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"
  10.    Knowledge Spotlight:Navigating Meta’s family of apps and services
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight:Navigating Meta’s family of apps and services

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"
  11.    Knowledge Spotlight: 2024 Media trends in Asia Pacific
    AI (Artificial Intelligence)

    Knowledge Spotlight: 2024 Media trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: 2024 Media trends in Asia Pacific"
  12.    Knowledge Spotlight: Social Commerce

    Knowledge Spotlight: Social Commerce

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Social Commerce"