Posts about Marketing Organisation & Strategy

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1. 
   Event reports

   16 December 2024
   Marketing capabilities

   Marketing Capability Forum meeting overview (October 2024)

   WFA

   Overview of the WFA Marketing Capability Forum held in person in London

   Read more about "Marketing Capability Forum meeting overview (October 2024)"
2. 
   Benchmarks & surveys

   10 December 2024
   Organisation & structure

   Benchmark: Global Marketing Organisation Scale

   WFA

   WFA member benchmark exploring global marketing organisation scale

   Read more about "Benchmark: Global Marketing Organisation Scale"
3. 
   Opinions

   5 December 2024
   Brand purposeBrand reputationMarketing capabilities

   Raja Rajamannar on the qualities required of the modern-day CMO

   The Drum

   As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…

   Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"
4. 
   Videos & webinars

   21 November 2024
   Diversity & InclusionCreativityBrand purpose

   Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

   WFA

   In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

   Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"
5. 
   Benchmarks & surveys

   30 October 2024
   Organisation & structure

   Benchmark: Global Marketing Organisation Transformation

   WFA

   WFA member benchmark exploring global marketing organisation transformation

   Read more about "Benchmark: Global Marketing Organisation Transformation"
6. 
   Videos & webinars

   16 October 2024

   Knowledge Spotlight: In-housing 101

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: In-housing 101"
7. 
   Videos & webinars

   10 October 2024

   Knowledge Spotlight: Sponsorship Operations 101

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Sponsorship Operations 101"
8. 
   Benchmarks & surveys

   8 October 2024
   Marketing capabilities

   Benchmark: Sustainability Capability

   WFA

   WFA member benchmark on industry best practices for building capability specifically around sustainability topics

   Read more about "Benchmark: Sustainability Capability"
9. 
   Event reports

   8 October 2024

   CMO Forum APAC meeting overview (September 2024)

   WFA

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

   Read more about "CMO Forum APAC meeting overview (September 2024)"
10. 
    Videos & webinars

    4 October 2024
    Marketing capabilitiesMarketing operations

    Knowledge Spotlight: Effective pitch

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Effective pitch"
11. 
    Videos & webinars

    3 October 2024
    CreativityAI

    Knowledge spotlight: AI-augmented skills

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: AI-augmented skills"
12. 
    Videos & webinars

    2 October 2024
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Meta’s vision for AI

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Meta’s vision for AI"