Posts about Marketing Organisation & Strategy

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1. 
   Event reports

   7 March 2025

   CMO Forum meeting overview (March 2025)

   Open to WFA members only

   WFA

   Overview of the WFA CMO Forum meeting held in person in Singapore on the 4^th of March.

   Read more about "CMO Forum meeting overview (March 2025)"
2. 
   Benchmarks & surveys

   4 March 2025
   Organisation & structure

   Consultancies for global marketing organisation transformation

   WFA

   WFA member benchmark exploring the use of global marketing organisation consultancies

   Read more about "Consultancies for global marketing organisation transformation"
3. 
   Videos & webinars

   21 February 2025
   Brand safetyBrand safetyInfluencersInfluencersMarketing capabilitiesMarketing operations

   Spotlight: More effective B2B influencer marketing

   WFA

   From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

   Read more about "Spotlight: More effective B2B influencer marketing"
4. 
   Videos & webinars

   7 February 2025
   Marketing technologyDigital transformationMarketing capabilitiesMarketing procurementMarketing technologyData & analyticsMarketing effectivenessMarketing technology

   Knowledge Spotlight: Search Engine Optimisation (SEO) 101

   Open to WFA members only

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
5. 
   Videos & webinars

   17 January 2025
   Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyMarketing capabilitiesMarketing procurementMarketing technologyMarketing effectivenessMarketing technology

   Knowledge Spotlight: Trends in the APAC New Business Landscape

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
6. 
   Benchmarks & surveys

   14 January 2025
   Marketing capabilities

   Benchmark: Marketing academy development and management

   WFA

   WFA member benchmark on best practices for developing and maintaining a marketing academy

   Read more about "Benchmark: Marketing academy development and management"
7. 
   Event reports

   16 December 2024
   Marketing capabilities

   Marketing Capability Forum meeting overview (October 2024)

   WFA

   Overview of the WFA Marketing Capability Forum held in person in London

   Read more about "Marketing Capability Forum meeting overview (October 2024)"
8. 
   Benchmarks & surveys

   10 December 2024
   Organisation & structure

   Benchmark: Global Marketing Organisation Scale

   WFA

   WFA member benchmark exploring global marketing organisation scale

   Read more about "Benchmark: Global Marketing Organisation Scale"
9. 
   Opinions

   5 December 2024
   Brand purposeBrand reputationMarketing capabilities

   Raja Rajamannar on the qualities required of the modern-day CMO

   The Drum

   As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…

   Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"
10. 
    Videos & webinars

    21 November 2024
    Inclusive MarketingContent & InnovationCreativityBrand purpose

    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    WFA

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

    Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"
11. 
    Benchmarks & surveys

    30 October 2024
    Organisation & structure

    Benchmark: Global Marketing Organisation Transformation

    WFA

    WFA member benchmark exploring global marketing organisation transformation

    Read more about "Benchmark: Global Marketing Organisation Transformation"
12. 
    Videos & webinars

    16 October 2024

    Knowledge Spotlight: In-housing 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: In-housing 101"